Privacy

What this covers

Sniped lets you search product ads that are running on Facebook and Instagram, and ask our studio to make an ad for your product. This page explains what we collect when you do. Contact us through the “Make an ad for my product” form on any ad page (say it's a privacy request).

Searching

• You can search and save ads without an account.
• Your search words are sent to Meta's Ad Library to find ads, and to our AI providers (DeepSeek, and TypeSafe when enabled) to understand the product and find more ads. Don't type personal information into the search box.
• Our server records searches, your IP address and basic request details in short-lived logs, used to keep the service running and to stop abuse.

Saved ads

Without an account, saved ads and collections are stored only in your browser (local storage). We don't receive them, and clearing your browser data removes them. With an account, they're stored on our server so they follow you to other devices.

Accounts

• An account is optional.
• When you create one, we store your email address, your name if you give it, and your password as a one-way hash. We never store or see the password itself.
• If you sign in with Google, Google sends us your email address, name, profile picture and whether the email is confirmed, plus an account ID. We store the email, name and account ID, but not the picture. We don't get access to your Gmail, contacts or other Google data.
• We store the products, competitors, countries and ad format you choose. Sniped uses them to collect public ads from Meta's Ad Library for your market page. Collection starts once you confirm your email.
• We record when you signed up and last signed in, and the browser that each sign-in session came from. We use this to keep your account secure.
• We email you only about your account, such as confirmation and password-reset links. Those emails go out through our email provider.
• We keep your account until you delete it. You can delete it any time under Account settings. This removes your account, saved ads, followed products and competitors, and sign-in data straight away. Backups that contain them are overwritten within 7 days.

Studio requests

• When you ask us to make an ad, we store your email address, your product link, the format you chose, your notes and the reference ad.
• We use them only to reply to you and to do the work you asked for.
• The request is emailed to our team through our email provider.
• We keep requests for up to 24 months, or less if you ask us to delete them.

Cookies

We don't use advertising or tracking cookies, or analytics. The site stores a few settings in your browser so it works (for example your saved ads). When you sign in, it sets one cookie that keeps you signed in for up to 30 days. Signing out removes it. Fonts load from Google Fonts, which receives your IP address when they load.

Ads and advertisers

Ad content, advertiser names and reach figures come from Meta's public Ad Library. To have an ad changed or removed there, contact Meta. To have it hidden from Sniped, send us a request with the ad link.

Your rights

You can ask to see, correct or delete the information we hold about you, or object to its use, through the “Make an ad for my product” form on any ad page (say it's a privacy request). If you're in the EU or U.K., you can also complain to your data protection authority.

Changes

We'll update this page when what we collect changes, and change the date at the top.